10 #BlackOutBlackFriday protest Instagram videos you need to see

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While millions of Americans rushed to stores to cash-in on Black Friday deals today, many African-Americans have opted to stay home in order to protest the killing of Michael Brown and other recent police shootings of unarmed young black men. The campaign is called #BlackOutBlackFriday, and it has gained significant traction on social media.

Websites like BlackOutFriday.org and hashtags like #NotOneDime are asking people to boycott big retailers. People are committing to keeping their cash, and if they do go shopping, they only shop with Black-owned businesses or small businesses. While some decided to support the cause by staying home, others headed to big retails stores to protest.