Patti LaBelle launches 'Patti LaBelle Cakes'
It's a new year, and that means new and exciting things for fans of Patti LaBelle's desserts as she launches two new cakes for her line of deliciousness...
It’s a new year, and that means new and exciting things for fans of Patti LaBelle’s desserts as she launches two new cakes for her line of deliciousness.
Just before Thanksgiving, LaBelle launched her sweet potato pies at Walmart, and the pies were only intended to be a limited-time, one-off project. But after a raving, singing review went viral on Youtube, the pies were flying off the shelves, and when Walmart ran out before Thanksgiving, everyone was disappointed.
So, Walmart brought the pies back, and with that, they started up a new partnership with LaBelle to keep us in dessert heaven year-round.
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“We haven’t had so much excitement since we relaunched Twinkies,” said Kerry Robinson, vice president for bakery and deli at Walmart.
Walmart and LaBelle have now announced that two cakes, a vanilla pound cake and a caramel cake, will be launched under the “Patti’s Good Life” brand. They are hoping to build off of the momentum from the previous pie sales.
“I have a hit pie,” LaBelle told BuzzFeed News. “I have other products that will do better now — the cakes, and more food coming out — because of the success of the pies.” Or so she and Walmart hope.