Minority dealers group launch awards focusing on achievement in diversity

Diversity should be awarded and honored, according to a national minority dealer group hoping to recognize the best in the business...

TheGrio Staff

Jan 5, 2016

Diversity should be awarded and honored, according to a national minority dealer group hoping to recognize the best in the business.

The National Association of Minority Automobile Dealers (NAMAD) and IHS Automotive announced the nominees for the first 2016 Diversity Volume Leadership Awards.

According to a press release, the Diversity Volume Leadership Awards will precede the North American International Auto Show on Sunday, January 10, 2016.

The invitation-only awards program, reception and dinner will take place from at Cobo Center in Detroit.

The DVL Awards is the only event of its kind focused on multicultural automotive buyers.

A press release distributed by NAMAD issued the follow criteria for the awards:

Of the top industry honors presented to automotive manufacturers, nominees for the DVL Awards have demonstrated the highest new vehicle registrations with ethnic, women and millennial consumers. New vehicle registration data from IHS Automotive has been used to determine the nominees based on 2015 model year actual U.S. personal new vehicle registration volumes (October 2014 through September 2015). This year’s awards are based on an analysis of more than 13 million personal new vehicle registrations.

Nominees for the 2016 Diversity Volume Leadership Awards are as follows:

Ethnic Volume Leaders by IHS Automotive Regions
Great Lakes Region	Chevrolet Equinox	Chevrolet Malibu	American Honda CR-V
Mideast Region	American Honda Accord	American Honda CR-V	Toyota Motor Sales RAV4
New England Region	American Honda Accord	American Honda CR-V	Toyota Motor Sales RAV4
Plains Region	Chevrolet Silverado	Ford Motor Company F-Series	Toyota Motor Sales RAV4
Rocky Mountain Region	Chevrolet Silverado	Ford Motor Company F-Series	RAM Ram
Southeast Region	American Honda Accord	Toyota Motor Sales Camry	Toyota Motor Sales Corolla
Southwest Region	Chevrolet Silverado	Ford Motor Company F-Series	RAM Ram
Western Region	American Honda Accord	American Honda Civic	Toyota Motor Sales Corolla

Volume Leaders – Millennials and Women
Top Women’s Vehicle	American Honda Civic	American Honda CR-V	Toyota Motor Sales Corolla
Top Women’s Luxury Vehicle	Buick Encore	Lexus RX	Mercedes-Benz, LLC C-Class
Top Ethnic Millennial Vehicle	American Honda Accord	Toyota Motor Sales Camry	Toyota Motor Sales Corolla

Volume Leaders by Ethnic Consumer Group
Top Vehicle – African American	American Honda Accord	Nissan North America Altima	Toyota Motor Sales Camry
Top Vehicle – Hispanic	American Honda Accord	American Honda Civic	Toyota Motor Sales Corolla
Top Vehicle – Asian Pacific Islander	American Honda Accord	American Honda CR-V	Toyota Motor Sales Camry
Top Vehicle – Native American	Chevrolet Silverado	Ford Motor Company F-Series	RAM Ram
Top Luxury Vehicle – African American	Cadillac SRX	Lexus ES	Mercedes-Benz, LLC C-Class
Top Luxury Vehicle – Hispanic	Lexus IS	Lexus RX	Mercedes-Benz, LLC C-Class
Top Luxury Vehicle – Asian Pacific Islander	Acura MDX	Lexus RX	Mercedes-Benz, LLC C-Class
Top Luxury Vehicle – Native American	Buick Enclave	Buick Encore	Buick Verano
Top Overall Ethnic Vehicle (Luxury or Non-Luxury)	American Honda Accord	Toyota Motor Sales Camry	Toyota Motor Sales Corolla