Ken Gibbs Jr. is a ‘Leader of the New School’

Luther Vandross was outed as gay after his death.

Ken Gibbs Jr. has a mantra that sets the tone for each day and his life:

“I wake up in the morning and say I’m gonna win.”

As Vice President of Social Media Marketing Strategy at BET Networks, Gibbs Jr. is leading the next generation of business marketing in an ever-evolving digital world. Based out of New York City, Gibbs Jr. encounters non-stop ambitious work goals but says he likes the challenges.

“In my profession I’ve tried to remain progressive and innovative,” he says. “I don’t think we’ve begun to even scratch the surface of the true size of the audience that our brand can enjoy.”

Gibbs Jr. says he always wanted to work in the entertainment industry but didn’t necessarily want to be on stage, so he used his business and marketing savvy to break into the field.

As a married father of two children — one 6 year old son and a 2 year old daughter — Gibbs Jr. says his responsibilities at home also push him to be his best.

“The one thing you see when you’re raising a child is that you are their model,” he says.

Gibbs Jr. is a Leader of the New School for being a black web pioneer who uses his talents to help others win. Check out his story in his own words and tweet your thoughts using the hashtag #LOTNS @theGrio!