Ice Cube launches basketball league featuring retired NBA players
Ice Cube and his longtime business partner Jeff Kwatinetz are launching a 3-on-3 basketball league.
Ice Cube and his longtime business partner Jeff Kwatinetz are launching a 3-on-3 basketball league. The idea behind the league is to give retired NBA players a chance to continue playing basketball but at a more manageable pace.
“I thought of this concept as a fan who got sick of seeing his heroes retire and not play anymore. A lot of these guys can still play once they retire – just not the back-to-backs or four games in five nights,” Cube explained to Vertical Podcast.
Already, BIG3 has snagged Jason Williams, Rashard Lewis, Jermaine O’Neal, Kenyon Martin and Stephen Jackson, with Gary Payton signed on to coach. The league will consist of eight teams of five players and is expected to have its first season in the summer of 2017.
