Byron Allen’s Entertainment Studios helped raise more than $1 million for Children’s Hospital Los Angeles Sunday night during a star-studded gala at The Montage in Beverly Hills.
“It’s something that I’ve always wanted to do for many, many years,” Allen said. “We can’t do enough for the Children’s Hospital Los Angeles.”
The event featured stirring live performances by Toni Braxton and Babyface. Attendees were able to bid on auction items such as 12 hours of flight time on a private jet and an exclusive dinner party and movie screening experience on a $250 million estate.
The fundraiser is the first of what will become an annual gala on Oscars night. Celebs in attendance said they appreciated the opportunity to make such a positive impact.
“It’s not just a party,” said Sherri Shepherd, who was also in attendance. “[Byron Allen] is doing it with a purpose. He’s partying with a purpose.”
Entertainment Studios is the parent company of theGrio.com and is a completely 100 percent African-American owned company with seven networks.