The Chocolate Challenge: Blackface contest launched by ‘unaware’ white YouTuber

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While most people know that painting one’s white face to look black is called blackface and is not something that should be done, apparently there is one beauty blogger that is “unaware.”

YouTube blogger Vika Shapel thought it would be cute for white women to cover themselves in brown makeup, she called it the Chocolate Challenge. She didn’t just encourage it, she made it into a contest.

In an Instagram post promoting her idea, Shapel tells followers to watch her transform her “pasty pale” skin into “deep chocolate skin tones,” all while she and her equally white friend have half their faces covered in brown makeup. The pair even went so far as to photoshop the color of their eyes on the brown side.

The photo of the two women in half-blackface quickly went viral, sparking outrage. After the flood of criticism, Shapel took down the photo and deactivated her social media accounts, including her YouTube channel.

That didn’t stop YouTuber Arnell Armon from reposting it while blasting Shapel for trying to turn blackface into a fun challenge.

— Chicago teens beat, torture mentally challenged boy on Facebook Live — 

Shapel spoke to Yahoo Beauty on Monday and in that interview, she said she wasn’t aware of the historically oppressive makeup trend before she started her contest.

“I simply wanted to see how I looked in a deeper skin tone,” she said. “I wasn’t aware of the whole blackface concept before people began commenting it on the photo. I would like to apologize to people that were hurt or offended by my post, and it won’t happen again.”

Even after her apology many on social media are not ready to cut her a break. They are still troubled by her inability to see how culturally insensitive and discriminatory her challenge was see as by audiences.

It’s simply too hard for many to believe Shapel hadn’t seen the national coverage of Kim Kardashian getting flak in June for an ad in which she appeared to be wearing blackface. Or all the stories that came out last Halloween about partygoers wearing blackface in several major US cities.

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