The name ‘Diddy’ is dead.
Sean Combs announced that he is changing his name to Brother Love.
The music mogul gifted himself a new name for his 48th birthday which he spent on a beach in Miami.
“I have some very serious news,” he said in a video posted to Twitter. “I’ve been praying on this and… I knew it was risky, ’cause it could come off as corny to some people, (but) I decided to change my name again.”
He went on to explain his reasoning and announced his new nickname.
“I’m just not who I am before. I’m something different. So my new name is Love a.k.a. Brother Love. I will not be answering to Puffy, Diddy, Puff Daddy, or any of my other monikers but Love or Brother Love,” he said.
Below, a brief history of his many monikers: