Davida Allen is no stranger to making tasty desserts.
Born and raised in the Bronx, New York, Allen developed a love for cooking and baking at an early age. This yearning to bake grew as she got older, and spawned into a full-fledged bakery business. As the founder of the Baltimore based, Vida de Dulces, she makes cakes, cupcakes, cheesecakes, pies and cookies for all occasions.
But she wanted to expand beyond the traditional pastry making. Her bakery venture expanded into the creation of “grown-up desserts” known as Drunken Rum Cakes.
Wanting to bring the same element of satisfying people’s sweet desires with her deliciously moist and intoxicating cakes, while also making them a little tipsy, she was on to something. It was an instant hit!
Get to know more about Drunken Rum Cakes through the brand’s chief “intoxicator,” Davida Allen.
What year were you founded?
Drunken Rum Cakes is a branch off a previous business. It became it’s own entity in 2015.
What inspired you to launch your business?
I love baking. I had another business where I did all baked goods, but at the time everyone was doing cupcakes, cake pops and extravagant cakes. I wanted to be different and set myself apart from the group.
What makes your brand unique?
We brand ourselves as “The Grown-up Dessert.” We were able to take a simple dessert and make it into something to please various types of palates, offering our cakes in various, strengths, flavors and sizes.
Why should everyone #buyblack this holiday season?
Let’s face it, most black businesses are starting from nothing. A lot of businesses had ZERO capital to fund their dreams. Black entrepreneurs are out here fighting, hustling, grinding to make their business viable. I try my best to buy black all year round. This is how we keep the dollar lasting in our community.
How do you pay it forward within your community?
I feel strongly about the homeless issue here in Baltimore. We provide a lot of meals, blankets, clothing, and other items. A few years ago, I lost everything and had to start all over again. I know at anytime, you can lose it all and be in their shoes.
What is your business mantra?
Don’t be afraid to do things differently. Do things your way.