50 Cent inks megadeal with Starz on the strength of ‘Power’ success
The rapper, actor and producer bosses up again with a lucrative agreement with the network
Rapper 50 Cent is making power moves and secured a lucrative deal to bring new scripted and unscripted projects exclusively to the Starz network through his G-Unit Film & Television, Inc, Deadline reports.
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The actor and executive producer of the hit Starz series Power, signed a four-year deal worth an estimated $150 million.
The deal ranks “among the most significant deals to date for an executive producer in premium television,” said Starz CEO Chris Albrecht.
Added Albrecht: “Both on screen and off, Curtis has proven that he can deliver content that our viewers want to watch. He is the real deal, and we have given him a real deal, with what I believe to be among the most significant deals to date for an executive producer in premium television.”
Born Curtis Jackson, 50 Cent has committed to a three-series deal which includes developing the upcoming Black Mafia Family and Vanguard.
“When I sat down with [Starz CEO Chris Albrecht] and walked him through my plans for G-Unit Film & Television going forward, he let me know I was essentially requesting the biggest deal in premium cable history,” Jackson said.
“We will continue our proven track record of breaking records and delivering unique content for audiences around the world. Get the strap.”
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Money Helps to Make Amends
Last year, Starz and 50 Cent weren’t seeing eye-to-eye. He threatened to walk away from the Power project over complaints that he felt “a little different about ‘Power.’”
The complaints from last season stemmed from an episode in which 50 Cent wanted to be a two-parter. It featured the deaths of the major characters played by Anika Noni Rose and J.R. Ramirez as well as a whole lot of plot that all had to be squished together to fit in one episode when Starz wouldn’t extend its episode order. Because of the compressed episode, he said that the show lost some of its plot and characterization elements.
