‘Black people do be reaching’: Kodak Black ignores the memo on Gucci boycott

The rapper said the ski mask, which the company pulled over complaints of its resemblance to blackface, is nothing more than just a ski mask and is harmless

Kodak Black attends the 4th Annual TIDAL X: Brooklyn at Barclays Center of Brooklyn on October 23, 2018 in New York City. (Photo by Mike Coppola/Getty Images for TIDAL)


Rapper Kodak Black says he isn’t going to follow the crowd when it comes to boycotting Gucci for selling a turtleneck sweater that, when pulled up over the lower half of the face, resembled blackface.

The Italy-based luxury clothing company has pulled the item off shelves and apologized, but fellow rappers T.I. and Soulja Boy have said they are boycotting Gucci nonetheless.

READ MORE: Soulja Boy demands an apology from Gucci, “I feel disrespected.”

Kodak Black, whose given name is Bill Kapri, says leave him out of this.

“See my little Gucci clothes that I bought?” he said on Instagram Live. “And I’ma wear it. I’m black, right? And I’m thug to the bone, right? … But sometimes Black people do be reaching for like no reason – just be reaching.”

He went on, “Them people ain’t do nothing. … Them people just had a little ski mask. There’s all kinds of ski masks in the world.”


READ MORE: In wake of blackface scandals, Spike Lee calls for boycott of Prada, Gucci

The Culture Update posted the Instagram Live video on Twitter, prompting followers to condemn Kodak Black for his decision.

Posted @Silverson81, or Silverson, “Kodak Black is seriously misguided and undereducated in terms of Black history.”

The Gucci controversy is one of a series of such events to unfold in recent weeks involving blackface, a practice that some historians argue dates as far back as the European Renaissance, and evolved in America during slavery and Jim Crow eras to demean Black people.

Singer Katy Perry apologized for and pulled shoes from stores that appeared to sport blackface and Prada did the same for trinkets sold in its stores that resembled blackface. Virginia Gov. Ralph Northam and Virginia Attorney General Mark Herring both have admitted to wearing blackface in the past and some of their constituents are calling on them to step down.