According to Rolling Stone, Cardi B has officially filed a trademark application with the United States Patent and Trademark Office, as of Thursday, via her company Washpoppin, Inc.
The request to trademark “okurrr” is for “paper goods, mostly paper cups and posters, also t-shirts, sweatshirts, hooded sweatshirts, pants, shorts, jackets, footwear, headgear, namely hats and caps, blouses, bodysuits, dresses, jumpsuits, leggings, shirts, sweaters and undergarments.”
The remix of the word “ok” into “okurrr” has become a phenomenon. So much so that Cardi’s Super Bowl commercial featured her and people in the commercial repetitively saying, “okurrr”.
Although Cardi continuously uses the phrase. Her critics are capitalizing off a phrase that wasn’t hers, to begin with. According to Refinery29, the term first publicly appeared in a comedy sketch back in 2010.
It then became publically popular in RuPaul’s Drag Race. The Kardashian’s are also noteworthy in the term “okurrr” consistently using it while on Keeping Up With the Kardashians.
But Cardi was not happy with some people’s response. “So you hoes is mad because I trademarked ‘Okurrr,” Cardi said in an Instagram Live session, mentioning how often she hears people say the phrase because of her.
“You think I ain’t gonna profit off this shit? Bitch, white folks do it all the m***erf***king time. So you’re gonna be mad at me because I want to get some m***erf***king money? Let me tell you something, while I’m still here, I’m gonna secure all the f***ing bags. Let me tell y’all a secret too, it’s 2019 bitches, it’s a lot of ways to get rich.”
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When Cardi appeared on The Tonight Show Starring Jimmy Fallon last spring she explained to the host her favorite sounds to make such as “eeeeeoooow” and she explained how to use okurr. “It depends on the situation that you’re in. If somebody checks somebody, it’s like…okurr! it’s like okay but okay is played out.”