Issa Rae is stepping up her brand. The Insecure creator has consolidated her growing business entities under one umbrella, Variety reports.
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The newly minted Hoorae media company will allow Rae to continue her multimedia domination which now includes Insecure, A Black Lady Sketch Show, Tre Cnt and Seen & Heard for HBO, along with Rap S— for HBO Max.
Rae’s other projects in various stages of production are Ghost in the Machine at Netflix, Strangers for Spyglass, and Sinkhole based on a short story by Leyna Krow, with Monkeypaw and Universal. Rae is producing along with Jordan Peele and is expected to star in the project as well.
Rae also has Raedio, a record label in collaboration with Atlantic Records.
When it comes to her success, though Rae, 35, says she still doesn’t feel that she’s accomplished enough. She recently told author and journalist Elaine Welteroth in a conversation for Bustle that there is much more ahead of her.
“Every single time you do something, there’s a moving goal post. I still feel like I have so much more to do and so much more to prove. To the point of competing, I guess, with myself or with some invisible being just ahead of me, I don’t feel any impact yet. And a lot of that comes with time. Yes, 2007 was 13 years ago, but [it] feels like it’s been two years. I’m like, “I need more time.”
This year, though, despite the social distancing required and a virtual awards show, Rae celebrated eight Emmy nods for Insecure: Outstanding Comedy Series, Oustanding Actress in a Comedy Series for Rae, Outstanding Supporting Actress in a Comedy Series for co-star Yvonne Orji as well as technical nods for Outstanding Casting for a Comedy Series, Outstanding Music Supervision, two nods for Outstanding Cinematography for a Single-Camera Series, and Outstanding Single-Camera Picture Editing for a Comedy Series. Rae was also nominated this year as executive producer for A Black Lady Sketch Show.
Though the show only won a single award for Oustanding Single-Camera Picture Editing for the episode “Low Key Trying” Orji said the recognition meant the show has hit its stride in its fourth season.
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“I think [this year’s nominations are] a testament to the writers and everybody involved. It’s like wine. We get finer and finer,” Orji told E! News. “Every season just gets better and better, and I think people have seen that and we’re grateful.”
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