Beyoncé reveals new looks from Ivy Park collection
The new collection drops on Oct. 30.
Ivy Park is back!
Beyoncé just announced her athleisure clothing line, Ivy Park, is set to drop its second collection this year on Oct. 30.
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Queen Bey recently announced the new looks for her collaboration with Adidas via Instagram called, ‘Drip 2.’ The ad features a 1:30 second video with the singer and models dancing and working out in colorful athletic gear. Toward the end of the video, “This Is My Park” flashes across the screen.
The promotion also includes photos of the 39-year-old modeling the garb against an array of backgrounds.
The collaboration with Adidas first came about after Beyoncé parted ways with Topshop in 2018 and was first announced in 2019 via a press release.
“Adidas and Beyoncé have announced a multi-layered partnership that will include inspiring and empowering the next generation of creators, driving positive change in the world through sports, and identifying new business opportunities,” per People.
According to the same release, Mrs. Carter is also, “one of the first Black women to be the sole owner of an athleisure brand.”
“This is the partnership of a lifetime for me,” Beyoncé said at the time. “Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth, and social responsibility at the forefront of business.”
Ivy Park’s January launch sold out in minutes. According to The Blast, once the line sold out, fans began to tweet their complaints.
One user said, “Adidas! Why can’t I check out anymore? The Ivy Park line legit just went on sale.”
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“This is beyond disappointing. the only thing available from the Ivy Park collection on the Adidas site are socks. Lol.”
Expect to see the latest Ivy Park drip go live on Oct. 30.
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