Audiences hold back, even as more movie theaters open

Approximately 80% of the domestic market is currently allowed to operate with limited capacity

Mar 7, 2021

Theaters reopening in New York City this weekend did not set the box office on fire. North American theatrical grosses stayed relatively muted, despite some major new releases like Disney’s “Raya and the Last Dragon” and Lionsgate’s Tom Holland and Daisy Ridley action flick “Chaos Walking,” according to studio estimates Sunday.

Walt Disney Animation’s “ Raya and the Last Dragon ” earned an estimated $8.6 million from 2,045 locations in North America. The well-reviewed fantasy adventure, featuring the voices of Awkwafina and Kelly Marie Tran, is also available for Disney+ subscribers to rent and stream at home for $29.99. Streaming grosses were not reported.

Less than 50% of movie theatres are open in the US/CAN. Here are the five biggest 3-Day openings for a #movie at the domestic #boxoffice during the pandemic:
1️⃣ Wonder Woman 1984, $16.7M
2️⃣ Tom & Jerry, $13.7M
3️⃣ The Croods: A New Age, $9.7M
4️⃣ Tenet, $9.4M
5️⃣ New Mutants, $7.0M
— Aksel Lielmanis (@akselis2002) March 1, 2021

Warner Bros. “Tom & Jerry,” which is available to stream free for HBO Max subscribers, brought in $6.6 million from 2,563 North American theaters in its second available weekend. Last weekend the animated film scored the best domestic opening of the year with $13.7 million.

“Chaos Walking,” meanwhile, debuted with $3.8 million. The future set film from “Edge of Tomorrow” director Doug Liman cost around $100 million to make.

Approximately 80% of the domestic market is currently allowed to operate with limited capacity. Many areas in North America are not yet fully open, including Los Angeles, and most California counties, Washington D.C., and much of Canada.

With the pandemic and new movie releases now “deregulated” offered through Prime and HBO Max and Netflix, I'm thinking that movie theatres today are fastly becoming the Blockbusters of yesterday, for those of us old enough to remember them.
— CVT4 (@cvtinsle) March 4, 2021

Disney is hoping to keep “Raya” in theaters throughout the spring. There are scant major family films on the schedule until early summer and the company is hoping for increased play during spring breaks and as more territories reopen.

Internationally, “Raya and the Last Dragon” earned an estimated $17.6 million from 32 territories — the highest grossing of which was China with $8.4 million.

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