Athleta

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June 23, 2022
Felix is a staunch advocate for maternal health, and the Olympic medalist's working to ensure fellow athletes have access to…
Wes Felix and Allyson Felix theGrio.com
April 27, 2022
The lifestyle brand founded by Allyson Felix and brother Wes Felix garnered millions in series A financing led by a…
January 26, 2022
The celebrated musician is now moving into the athleisure lane in partnership with the women's activewear brand.
September 14, 2021
Biles' sparkling AREA x Athleta look, held by men in tuxedos, was designed by Beckett Fogg and Piotrek Panszczyk of…
Simone Biles thegrio.com
April 23, 2021
Simone Biles is leaving her Nike partnership behind to pursue a more values-aligned opportunity with Athleta, a woman-run activewear brand.