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Woman shopping for cosmetics theGrio.com
April 2, 2022

Report: Black beauty shoppers over-index but remain underserved

New data predicts Black buying power will reach $1.8 trillion by 2024, but the needs of Black beauty consumers still…
September 27, 2013

Nielsen report confirms blacks watch more TV than any other group

theGRIO REPORT - The market research firm’s latest African-American consumer study, titled Resilient, Receptive and Relevant, details the need for…
November 28, 2012

Adele's '21' sells more than 10 million copies

LOS ANGELES (AP) - '21' is the 21st album to sell 10 million copies since Nielsen SoundScan began tracking sales…
November 14, 2012

Are mainstream marketers ignoring African-Americans on social media, despite blacks' high engagement?

Despite all of this, only 54 percent of US marketers are using new media tools — social media, video and…
February 14, 2012

Oprah apologizes after begging fans to watch OWN on Grammy night

theGRIO REPORT - Oprah has been forced by Neilsen to remove a Tweet she posted asking her fans to tune…
January 7, 2012

Shopping habits of African-Americans revealed by Nielsen research

theGRIO REPORT - The shopping habits of African-Americans have some distinct characteristics that retailers and marketers should use to better…
October 20, 2011

African-Americans buying power to reach $1.1 trillion

WASHINGTON, D.C.- African-Americans' buying power is expected to reach $1.1 trillion by 2015...