Nielsen

Despite all of this, only 54 percent of US marketers are using new media tools — social media, video and mobile, among others — to target black consumers, according to the ANA’s survey. Nearly all marketers, 88 percent, said they were targeting Hispanic customers.

theGRIO REPORT – Oprah has been forced by Neilsen to remove a Tweet she posted asking her fans to tune into OWN programming during the Grammy Awards…

theGRIO REPORT – The shopping habits of African-Americans have some distinct characteristics that retailers and marketers should use to better understand black consumers, according to new research by The Nielsen Co…

WASHINGTON, D.C.- African-Americans’ buying power is expected to reach $1.1 trillion by 2015…