Nouritress is Helping Black Women Overcome Hair Loss

Sep. 4, 2024 – 06:50 – Established in 1998, Nouritress is a hair care business created by DeShawn Bullard created to help women dealing with hair loss reclaim their crown glory instead of just throwing a weave or wig on it. theGrio spoke with DeShawn to learn not only how she created her products with hair health in mind — but why, after nearly 25 years, it was important for her to own and keep her brand when so many jump to sell their businesses to large corporations.