Former heavyweight champ Mike Tyson is putting down the gloves and hitting an all new market. He’s reportedly sponsoring a drink in Poland called ‘Black Energy.’

According to msn.com, the Poland tag line to the energy drink is “Tak Dziala Black” and it translates to “Working so Black.” The company that produces Black Energy, FoodCare, also hopes that it will become the best-selling energy drink in Europe.

According to the Warsaw Business Journal, a popular publication in Poland, Tyson will be the face of the campaign for the next three years.