Bigger than Rick Ross: Hip-hop has to take responsibility for its objectification of women

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Rick Ross has rightfully caught flak for lyrics that allude to date rape on the song “U.O.E.N.O. (You Ain’t Even Know It),” a track from Atlanta rapper Rocko which also features up-and-coming artist Future.

Amid talk of having “a hundred rounds in this AR” and “a bag of b*tches,” Ross raps: “Put molly all in her champagne, she ain’t even know it / I took her home and I enjoyed that, she ain’t even know it,” offering up a virtual instruction manual for how to drug and rape a woman.

The Rick Ross backlash has begun

The lyrics have prompted a justified backlash on multiple fronts. Petitions have been launched on and denouncing Ross’ lyrics and calling for the music industry to take greater responsibility for the content it promotes.

Another petition demands that sneaker and fitness apparel giant Reebok drop Rick Ross as a spokesman.

Radio station 103.7 WUVS The Beat in Muskegon, Mich. has pulled all Rick Ross records from the air, and a barrage of tweets, Facebook posts, stories and videos have shamed Ross for his despicable rape raps.

Ross apologizes…sort of

Apparently sensing that his paper was in peril, Ross offered up a slick non-apology (and an insult to our collective intelligence) during a radio interview with Q 93.3 in New Orleans, claiming that he never used “the term rape” and would never condone the act. He also made sure to address women as “queens” and let all the “beautiful,” “sexy” ladies out there know it was just a misunderstanding. Right.

There’s no doubt that Rick Ross’ lyrics promoted rape, and his attempt to explain them away by relying on smooth talk and technicalities is pathetic. But as much as we should hold the ex-corrections officer accountable for his despicable language, we also need to look at the world in which he exists and examine how all of us — from executives to artists to media to fans — contribute to and financially support a culture that promotes the objectification and sexualization of women.

The problem is bigger than Rick Ross, because hip hop culture has actively created a situation in which a lyric advocating for date rape could make it past rap gatekeepers to the general public.

The part that hip-hop plays

There were Rocko and Future, who appeared on the song with Ross and apparently had no problem with his lyrics. Ditto for the producers and engineers, publicists and label executives who greenlighted the track, not to mention the radio employees who played the song.

There was the story that reinforced the very rape culture it claimed to denounce. The headline read “YOWZA! New Rick Ross Lyric Will Upset Smart Women!” and the story began with the following: “I know that the ratchet chicks are going to think this is cute! They gonna be like, “OH….oh…he like me….he wanna slip me a molly,’” as if certain women don’t mind being drugged and raped, and men won’t care about the issue at all.

There is the silence by record labels who would rather save face than take responsibility for their part in supporting artists and profiting off music that promotes violence against women.

There’s the Q93.3 interviewer who, instead of taking Ross to task for promoting date rape, co-signed the MMG boss’ ridiculous “clarification” and even asked if the public can be too judgmental at times about lyrics. Is it possible to be too judgmental about rape?