On Friday, Snoop Dogg announced during his keynote at SXSW that he has partnered with filmmaker Allen Hughes on a series that’s currently being developed for HBO.

The show will be set in the 1980s and tells the story of what happens to one family living in inner-city Los Angeles as Reagan-era social policies and legislation begin to take effect.

Snoop, 43, whose real name is Cordozar Calvin Broadus Jr., shared with the audience how excited he is about this new collaboration. “Allen Hughes made one of my favorite movies ever,” Broadus beamed. Aside from being directed by Hughes, the untitled series will be written by Rodney Barnes, whose credits include the TV series “Boondocks” and “Everybody Hates Chris.” Ted Chung, Broadus’ longtime manager and a partner at Stampede Management, will be one of the executive producers.

In addition to this latest foray into television, Broadus also divulged that he has recently launched a venture capital fund, which will focus on developing cannabis-focused businesses. According to reports, his net work is more than $135 million.

On Friday, he assured everyone that he will approach this new HBO project with the same dedication he’s brought to projects throughout his career.

“When I’m on it, I’m on it like I want it,” Broadus said. “When I’m in it, I’m in it to win it.”

Below is a recent retrospective that CBS did on Snoop after it was announced that he would be this year’s SXSW keynote. The list of celebs who have previously received the honor includes Lady Gaga, Dave Grohl and Bruce Springsteen.