Doritos sparks backlash after announcing sexist “Lady Friendly” chips
Doritos left a bad taste in people’s mouths after they announced their sexist “Lady Friendly” chips.
Apparently, the “lady friendly” chips won’t have a loud crunch, and they’ll be able to fit in your purse.
CEO Indra Nooyi tried to explain the ridiculous marketing decision by telling Freakonomics Radio that there was a difference between how men and women eat chips.
“As you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom,” she said.
“Women I think would love to do the same, but they don’t,” she said. “They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth.”
She insisted that it wasn’t a sexism, thing, though.
“It’s not a male and female as much as ‘are there snacks for women that can be designed and packaged differently?’ And yes, we are looking at it, and we’re getting ready to launch a bunch of them soon,” she said.
Unsurprisingly, women disagreed with Nooyi’s assessment.
“Companies that perpetuate these tired gender stereotypes will continue to lose out on the single biggest consumer group: women,” said a spokeswoman for the Women’s Equality Party. “No doubt some male consumers will welcome the chance to have a bigger package. But the idea of shrinking products for women, no doubt for the same price, is as old as the ‘ad men’ making these decisions.”
And then there was the reaction on Twitter, where plenty of users tore the chip company up and down for their sexism.