Michael Jordan’s daughter, Jasmine becomes the new Nike sneaker heiress

As the only daughter of Michael Jordan and his ex-wife Juanita Vanoy Jordan, Jasmine Jordan definitely wants to “be like Mike.”

Jasmine Jordan thegrio.com
(Credit: Jasmine Jordan Instagram)

By all accounts – and her massive sneaker collection – Jasmine Jordan is literally a daddy’s girl who is walking in her famous father, Michael Jordan’s, footsteps. Jasmine just launched her own sneaker brand, Nike Jordan Heiress collection, reports InStyle.

The Syracuse University grad has benefited from the success of her legendary basketball dad’s brand and has began capitalizing on it. After studying sports management, Jasmine entered the family business with the Nike sneaker brand. She has learned quite a bit behind the scenes and worked as a field rep for the Nike Jordan brand where she tells InStyle she assisted with the design, and colorways. It was the practice she needed to develop the Jordan Heiress Collection.

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As the only daughter of Jordan and his ex-wife Juanita Vanoy Jordan, Jasmine definitely wants to “be like Mike.” When she’s not at the Nike HQ in Oregon, she’s back home in Charlotte, North Carolina working with the Hornets, the team her father owns.

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Here are some highlights from Jasmine’s interview with InStyle.

On letting the world know that she’s ready to walk in her father’s footsteps:

“Time has really helped me grow comfortable with not only being Jasmine but also being Michael Jordan’s daughter. I’m finally embracing who I am; I’m finally ready to share myself with whoever wants to know who I am and to hear my story. I wouldn’t really say anything in particular pushed me towards it, just becoming comfortable with understanding this is my life.”

On dealing with people’s assumptions about her life:

“Being Michael Jordan’s daughter comes with a ton of assumptions that people tend to make right off the bat. I get why people would think that I play basketball, that I’m spoiled, or whatever it may be. There’s always some negatives and positives involved. It took me realizing, at the end of the day, that I know who Jasmine is, and those people making assumptions and having their own preconceived notions about me don’t. I actually enjoy being able to debunk some of those assumptions by letting people get to know me so they can separate, yes, I am my father’s child, but I’m also Jasmine.”

On understanding her father’s legacy:

“I definitely didn’t realize growing up who he was. He was “Dad,” and that was it. It wasn’t until my pre-teens at about 12 or 13 years old that I literally went on YouTube and looked up “Michael Jordan” just to see why everyone was so obsessed. I remember being younger and my classmates telling me, ‘You’re so lucky to have Michael Jordan as a dad,’ and they always questioned what it was like, and all I could say is ‘he’s just my dad and it’s fun.’ It didn’t hit me that he was the phenomenon that he is. I would ask him questions all the time like, ‘Why do you think you’re the greatest?’ and he would just laugh.”

On her mother’s influence:

“My dad always said, ‘You go out and do what you want, if you want to have that life I support you.’ My mom was more about, ‘I’m going to raise you how I think you should be and once you become an adult you decide what you want to do.’ We were all raised in Chicago, our family would come over every weekend, and my mom made us understand where we came from, and that this life was a blessing and not to take it for granted. Now that we’re all older we’re doing us. [My brother] Jeffrey is another homebody who lives in Portland; [and our other brother] Marcus is more open to that public personality and doesn’t mind showing up to a party or doing an interview. And myself, well, I’m a combination of the both of them.”

For more, check out the full interview at InStyle.