Our forever First lady Michelle Obama will join the 2018 voter registration campaign called “When We All Vote,” Sept. 22-29 for a “week of action” ahead of the midterm elections, Variety reports.
Obama appears in a series of Public Service Announcement videos using her political muscle to usher voters to the polls.
“There’s too much at stake to sit on the sidelines, not just in this election, but in every election, and we need your help right now,” she said in a video.
On Monday, Obama’s video was released to commemorate the Voting Rights Act, which President Lyndon Johnson signed on Aug. 6, 1965.
“Voting is the only way to ensure that our values and priorities are represented in the halls of power,” Obama said in a statement. “And it’s not enough to just vote for president every four years. We all have to vote in every single election: for mayor, governor, school board, state legislature and Congress.”
“The future of our families, our communities and our country belongs to those of us who show up, cast our votes, and make our voices heard,” she concluded.
The “When We All Vote” initiative reportedly comes after months of top-secret planning. Obama will join other A-List celebrities who signed on, including actor Tom Hanks, country stars Faith Hill and Tim McGraw, Houston Rockets star Chris Paul, singer Janelle Monae and “Hamilton” creator Lin-Manuel Miranda.
In September events will be held in in Detroit, Los Angeles, Baltimore, Miami, Atlanta, Chicago, Las Vegas, New York, Pittsburgh, Nashville, Houston, and Milwaukee, according to reports.
According to Fortune.com, the organization reportedly hopes to raise an $8 million budget, primarily through corporate sponsorships and foundation grants, to fund volunteer recruitment and training, improved voter registration processes, and an increased conversation and participation in the voting process across the country.
Obama is set to release her memoir, “Becoming,” on Nov. 13.