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When Serena Williams shows up for the U.S. Open later this month, her Nike uniforms will be designed by none other than Virgil Abloh.
According to Vogue, the tennis legend and new mother will be wearing a collection that is appropriately titled “Queen” by Virgil Abloh for Nike. Williams will basically be a walking lookbook for the line all throughout the competition since she’s be adorned from head to toe in Abloh’s creations from her tennis dresses and jackets down to a pair of customized NikeCourt Flare sneakers. All of which will feature Abloh’s rendition of the Nike logo.
In an email he sent to the team at Vogue, Abloh opened up about the inspiration behind the collection and what it was like collaborating with the 23-time Grand Slam champion:
“When I was thinking about outfits for Serena, I was thinking about her playing the game and her aesthetic while she is. Also about the confidence that’s needed while playing at the top level of tennis. This is very far from a design-by-numbers project. As you can tell by her personality in her play, she’s very much involved in her aesthetic. She has a level of creativity with how she expresses herself in terms of clothing in any event, so I made everything with her logic in mind. We traded images and there was a lot of back-and-forth to get this done in short order.”
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Their organic connection and effortless teamwork paid off in spades because William is in love with what he came up with.
“When I first tried on the dress, I felt very strong and feminine at the same time,” she shared with the publication. “It has all the really strong elements, from the leather to that really cool stretchy material. I felt so feminine in the tutu, which is probably my favorite part of it. It really embodies what I always say: that you can be strong and beautiful at the same time.”