As Celebs rock challenge, experts warn public about posting pics on FB

Celebrities like Cardi B, Gabrielle Union and Nick Cannon do the #10YearChallenge, but experts believe that Facebook's technology could use this trend to get personal information

INGLEWOOD, CA (Photo by Emma McIntyre/Getty Images for iHeartMedia)

In a world of social media, challenges have become the rage. Popular ones like #InMyFeelingChallenge, #LevelUpChallenge, #SoGoneChallenge and #MannequinChallenge have taken over explore pages across the world, and one more has been added to the list to jump off the new year:#10YearChallenge.

The new popular challenge has taken platforms by storm and is influencing millions of users on Twitter, Facebook and Instagram to participate.

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This includes some of your favorite celebrities, such as Cardi B.

The challenge invites users to share throwback photos of themselves from 10 years ago adjacent to one from this year. You may have heard of it by the other names the challenge goes by:#HowHardDidAgingHitYouChallenge and/or the #GlowUp challenge.

Cardi B, switched things up a little bit by posting a video instead of a photo of herself from high school performing Lady Gaga’s popular song, “Bad Romance” on Instagram and her fans of loving it, according to

The star posted crying emojis under the video, which appeared to beg fans to have mercy on her because she was “still in Highschool.”

The post definitely shows that the “Money” rapper was already a star in the making.

READ MORE: The social mediaverse isn’t exactly feeling Nicki Minaj’s choice for a new boo

But, there may be a downside in participating in the #10YearChallenge, which originated on Facebook.  It was reported by CBS News, that Facebook has distanced itself from the popular trend after an article speculated that the platform could be retrieving data from the photos to improve its facial recognition algorithms.

Amy Webb, a professor at NYU Stern School of Business told CBS News the photo challenge gives Facebook “a perfect storm for machine learning.”

“It presented Facebook with a terrified opportunity to learn, to train their systems to better recognize small changes” in users’ appearances, said Webb, who is releasing a book about how artificial intelligence can manipulate humans.

READ MORE: Former employee says Facebook has a “Black” problem

Check out pictures of some of your other favorite celebrities participating in the challenge below:

Gabrielle Union:

Nick Cannon:

View this post on Instagram

2000 to 2019 🤷🏾‍♂️

A post shared by NICK CANNON (@nickcannon) on

Janet Jackson and Keshia Knight Pulliam:

Trevor Noah: