On the heels of two explosive documentaries about the trainwreck that was the Fyre Festival, it appears rapper Ja Rule is promoting a knock off of the app behind the whole fiasco.

According to the Daily Mail, on Monday, Ja Rule, whose real name is Jeffrey Atkins, announced to his nearly 800,000 followers on Twitter that he was available ‘for bookings’ through his new website and app Ice Connect (ICONN).

READ MORE: ‘Heartbroken’ Ja Rule apologizes for Fyre Festival debacle

The company’s website explains that ICONN, “is a celebrity entertainment booking & concierge service created by industry veterans. Made for the culture by those who live it.” And that the acronym ICE stands for: innovate, create, entertain.

In addition to Ja Rule, the site claims to have access to notable celebrities, athletes and media personalities such as Cardi B, Amber Rose, Childish Gambino, Stephen Curry and Migos.

A booking request can be made by simply filling out a logistics form, providing an overview of your event and then designating a payment plan.

READ MORE: Leaked docs show Fyre Festival execs were warned weeks before fiasco

Viewers who watched the highly publicized documentaries done by HULU and Netflix about the Fyre Festival are already well versed on what the Fyre app was intended to do when Rule entered into his business venture with entrepreneur Billy McFarland, who was sentenced to six years in prison for his part in the failed festival.

On social media some found it incredibly tone deaf of the 42 year old to roll out this launch while workers scammed by McFarland had yet to receive restitution.

Others argued that due to the failure of Fyre, this shows that Ja Rule is up to the same type of ruse and is libel to do the same thing again through another brand name.

READ MORE: Paying guests outraged after ‘lavish’ Ja Rule festival turns into a bust