‘That’s my money’: Future explains why he refuses to boycott Gucci

"Man, I bought Gucci before it got canceled so I'm still gon' wear it because that's my money," he said during an interview about calls to boycott the brand amid a blackface controversy.

"Man, I bought Gucci before it got canceled so I'm still gon' wear it because that's my money," he said during an interview the Streetz 94.5 team in Atlanta.

Ny Magee

Mar 26, 2019

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Future can’t be bothered boycotting Gucci after the brand’s blackface sweater controversy.

“Man, I bought Gucci before it got canceled so I’m still gon’ wear it because that’s my money,” he said during an interview with the Streetz 94.5 team in Atlanta, Complex reports.

“If you wanna give my money back then we can talk, because I’m a businessman,” he explained. “So, you can buy my clothes back if you want me to not wear [them], but you can’t tell me [not to]. I don’t feel like they did it out of ill intentions.”

Gucci came under fire in February for its $890 balaclava black-knit women’s turtleneck meant to be pulled up over the lower half of the face. The sweater included bright red lips and the overall style had many comparing it to blackface.

Trendsetters, fashionistas and celebs alike called for a boycott over the offensive item, with Spike Lee writing on Instagram that “it’s obvious” that “they don’t have a clue” when it comes to “racist, blackface hateful imagery.”

T.I. and Soulja Boy also expressed their displeasure of the pricey garment, which was reportedly swiftly removed from Gucci stores and its website.

Future, meanwhile, explained why he ain’t ready to part ways with his Gucci gear, saying it all comes down to embracing “a real conversation” with the designer and understanding their history before allowing emotions to guide ones decisions.

“Y’all haven’t had no conversation with the designer,” the “Wicked” rapper said. “Y’all don’t know nothing about the background of the designer. The designer momma could be black, the designer daddy could be black, the designer could be black.”

The Italian company released a statement following the outrage saying it “deeply apologizes for the offense caused.”

“We are fully committed to increasing diversity throughout our organization and turning this incident into a powerful learning moment for the Gucci team and beyond,” the statement read.