Diddy has a problem with Comcast using his name to suggest that the cable company does not engage in discriminatory practices, and it looks like the rap mogul is getting some unlikely support from his longtime business rival, 50 Cent.
While sometimes the two moguls go at each other when they are competing with their various products and ventures, these Black men are united about Comcast’s lack of transparency and investment in African-American businesses.
“️I’m with Diddy on this one Comcast bugging out they are racist. #lecheminduroi #bransoncognac,” 50 wrote in his post. It’s important to note that 50 has previously blasted Comcast CEO Brian L. Roberts as racist, according to XXL Mag.
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This is not the first time that 50 has clapped at Roberts.
Just last month, he took to IG to air the Comcast CEO out about their alleged plans to drop Starz from their network in December. Fif’s hit show Power is one of the Starz network’s biggest shows.
“This is the guy fucking up (Power)over at @Comcast for no reason Brian Roberts,” 50 wrote in an Instagram post with a photo of Roberts. “Mother fucker look like he been pushed around his whole life. He need to chill out, go to a golf course or sit his ass down some where. #lecheminduroi #bransoncognac.”
More and more, it seems like Comcast’s assertion that they embrace diversity is looking like a farse. 50 Cent and Diddy are icons not just in the Black business community, but also in Hip-Hop, and their messaging about the company (particularly as executives that work with Comcast) will definitely impact how the public thinks about this issue.
As reported by theGrio.com, Diddy released a statement on his Instagram page on Thursday, essentially telling Comcast to stop namedropping his TV network, Revolt, in an attempt to prove that Comcast is not discriminatory because the company has not come close to promoting Revolt the way it should.
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My name and my network, REVOLT, have been mentioned recently by Comcast in reference to the Comcast/Byron Allen US Supreme Court case as an example of Comcast’s inclusive practices with respect to African American owned cable networks. While it is true that we are in business with Comcast, it is not accurate to use my name or my network as an example of inclusion. I do not want my name to be used inaccurately so I must speak my truth. I also want to make clear that this case is now about much more than cable distribution. It’s about the civil rights of millions of African Americans and other minorities. First, it’s important that people really understand what’s at stake. In its efforts to get the lawsuit filed by Byron Allen dismissed, Comcast has taken a legal approach that could weaken fundamental civil rights protections. I have a problem with this. The Civil Rights Act of 1866 section 1981 was designed to ensure Black people are able to do business in this country and not be denied because of race. Comcast is arguing that this law only applies if racial discrimination is the only factor that leads to a refusal to do business, which would be extremely hard to prove. If they are successful, it will become much harder for any victim of discrimination to seek justice in court. By taking this stance in the Supreme Court, Comcast has put its legal tactics ahead of the rights of millions of Americans to be heard. This is not OK. Full statement on REVOLT.TV
“It is not accurate to use my name or my network as an example of inclusion,” Diddy wrote in the IG post. “I do not want my name to be used inaccurately so I must speak my truth. I also want to make clear that this case is now about much more than cable distribution. It’s about the civil rights of millions of African Americans and other minorities.”
“First, it’s important that people really understand what’s at stake. In its efforts to get the lawsuit filed by Byron Allen dismissed, Comcast has taken a legal approach that could weaken fundamental civil rights protections. I have a problem with this,” Diddy goes on to explain.
You can almost hear 50 Cent saying, “Amen, bro!”
Diddy ended his letter by setting the record straight.
“Comcast spends billions of dollars on content networks every year, but just a few million go to African American owned networks like REVOLT. That is unacceptable,” Diddy wrote.
This arrangement is not equitable and certainly not inclusive, he added.
“Supporting diversity and economic inclusion requires a real partnership. The only way Black owned networks grow and thrive is with meaningful and consistent economic support,” Diddy explained. “Otherwise they are set up to fail. REVOLT has never been in a position to truly compete on a fair playing field because it has not received the economic and distribution support necessary for real economic inclusion. Our relationship with Comcast is the illusion of economic inclusion.”
And there you have it. What’s next, people? Boycott?