Michael B. Jordan launches #ChangeHollywood initiative

The actor has partnered with Color of Change to create concrete, measurable solutions for Hollywood to affirm, defend and invest in Black lives

Michael B. Jordan
(Photo by Rich Fury/Getty Images)

Michael B. Jordan is teaming up with Color of Change to launch the #ChangeHollywood initiative.

The collaboration aims to answer calls for action across the entertainment industry with infrastructure that will create concrete, measurable solutions towards racial justice.

Read More: Michael B. Jordan creates summer drive-in movie series

Through #ChangeHollywood, companies, executive leadership, staff and talent will be provided with recommendations as well as forthcoming resources to support follow-through, including directories, templates, analysis, taskforce convenings, writers’ rooms, consulting sessions, and emerging ideas.

The ultimate goal is to put forth concrete, measurable solutions for Hollywood to affirm, defend and invest in Black lives. Some key aspects include investing in anti-racist content and authentic Black stories, investing in Black talent and careers, and shifting investment in police towards investment in Black communities.

“The legacy of racism in Hollywood is long and unforgivable: excluding Black talent, silencing Black voices, derailing Black careers, and using the economic power of the industry to prop up police who target and enact violence on Black communities,” Rashad Robinson, president of Color Of Change, said in a statement.

“We know from our advocacy that the industry won’t change on it’s own, so we’re building off our current work to hold Hollywood accountable to offer these resources and a roadmap toward enacting racial justice. From the writers’ rooms to the streets, we are energized and ready to help Hollywood follow through on their statements that Black lives matter.”

Read More: Michael B. Jordan puts Hollywood ‘on notice’ in calls for racial justice and equality

Michael B. Jordan shared his thoughts as well.

“This roadmap is just the beginning of the journey to racial justice. We are all accomplices in the fight to transform Hollywood, and we invite content creators and industry leaders to join us in working together to #ChangeHollywood,” the actor and CEO of Outlier Society added. “We look forward to including a variety of voices in doing what we do best: telling authentic stories, bringing people together, partnering with influential artists, and changing the rules of the game.”  

Outlier Society and Color Of Change have already begun conversations with companies like WME and Endeavor Content, and organizations like BLD PWR about commitments to this initiative, with more details to come.

The #ChangeHollywood initiative is urging everyone in the industry to make these bold moves to affirm, defend and invest in Black lives through honest storytelling, value-aligned financial investment and systemic change within the industry. 

Have you subscribed to theGrio’s podcast “Dear Culture”? Download our newest episodes now!