Taylor Swift changes ‘Folklore’ design after being dragged for copying Black woman’s brand
After catching heat on social media for stealing a Black girl's magic, the singer decided to change her logo design.
Following accusations that she ripped off a Black woman’s brand, Taylor Swift has changed the design of her “Folklore” merchandise.
Swift wasted no time taking action after entrepreneur Amira Rasool, owner of New York City-based The Folklore, noted on July 24 that the singer’s logo on her new album merch was quite similar to her own brand’s trademark, New York Daily News reports.
“I am sharing my story to bring light to the trend of large companies/celebrities copying the work of small minority-owned business owners,” Rasool wrote in an Instagram post. “I am not going to let this blatant theft go unchecked.”
After catching heat on social media for allegedly stealing a Black girl’s magic, Swift decided to change the design for the merchandise promoting her seventh album, “Folklore,” which dropped July 24.
In the statement, Swift’s rep explained that the “The” in the phrase “The Folklore Album” was removed on four merch items following Rasool’s criticism.
“Yesterday, we were made aware of a complaint that the specific use of the word ‘the’ before ‘folklore album‘ on some of the folklore album merchandise was of concern,” the statement read. “Absolutely no merchandise using ‘the’ before the words ‘folklore album’ has been manufactured or sent out.”
The statement continued, “In good faith, we honored her request and immediately notified everyone who had ordered merchandise with the word ‘the’ preceding ‘folklore album’ that they will now receive their order with the design change.”
Rasool responded to the statement in a follow-up post.
“I commend Taylor’s team for recognizing the damage the merchandise caused to my company,” Rasool wrote post. “I recognize that she has been a strong advocate for women protecting their creative rights, so it was good to see her team is on the same page.”
Swift responded to the tweet, saying she donated to the Black in Fashion Council, which launches Aug. 3.
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