YouTuber Jackie Aina to produce ‘Social Beauty’ documentary with Black influencers

Documentary will highlight everyday Black women who have become successful social media influencers and have changed the beauty standards of the mainstream

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An exciting new documentary about Black women who are changing the beauty industry has gained a powerful ally. 

Jackie Aina, a noted beauty influencer and social justice advocate, will produce Social Beauty. Aina will be joined by Andrea Lewis (Degrassi: The Next Generation), director Kwanza Nicole Gooden (Centric’s Being). 

READ MORE: Alicia Keys set to launch beauty brand with E.L.F. Cosmetics

Emmy-nominated producers CJ Faison (Giants) and Takara Joseph (Giants and Project Involve Fellow) to bring the project to life. 

The Hollywood Reporter states that the documentary will highlight “the success and impact of everyday Black women, turned top social media influencers dominating the mainstream beauty market and changing its standards, one tutorial at a time.” 

Fiona Crystal, the publicist for the project, said in a statement that, “Social Beauty will take an exclusive inside look at the lives of these popular influencers and reveal how they turned a hobby into affluent entrepreneurial careers.”

Aina, who started her YouTube channel in 2009 with the intention of creating tutorials for women of color, is wildly successful. She has nearly 4 million subscribers on the popular video-sharing site. 

“I’m so excited to be a part of something that shows our impact as Black women in beauty,” said Aina to The Hollywood Reporter. “I hope through this project people will see that so many of us are passionate, multifaceted, and more than what you see outwardly.”

Impressions Vanity Company Naughty Or Nice Holiday Party
Host Jackie Aina @jackieaina attends the Impressions Vanity Company Naughty or Nice holiday celebration at Nightingale Plaza on December 5, 2018, in Los Angeles, California.
(Photo by Rachel Murray/Getty Images for Impressions Vanity Company )

She tells the outlet that it is an honor for her to be a part of a social community that encourages Black and Brown women to believe in themselves and acknowledge their beauty, even during those times when pop culture amplified by the media, encourages otherwise.

READ MORE: Rihanna builds ‘Fenty Beauty House’ in LA for TikTok users

The news of the documentary comes on the heels of exciting new entrances of other Black women into the beauty industry. Rapper Megan Thee Stallion recently became a Global Ambassador for Revlon. 

“Black beauty influencers have led the charge in pointing out the lack of diversity in the beauty industry and inspiring more inclusion for women of color,” says film creator Andrea Lewis.

Social Beauty is set to begin filming this fall. 

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