Beyoncé hints at new Ivy Park release: ‘Drip 2’
Beyoncé is set to release the line on October 30
After the first release had celebrities and fans waiting with bated breath for Beyoncé‘s athleisure apparel line, the singer is ready to release her second collaboration with Adidas.
With a simple caption stating “DRIP 2 October 30,” the artist revealed enough information for her audience to understand and prepare for new merchandise. The image, a field of flowers in the foreground of a mountain range features the phrase “This is my park,” across the center.
As theGrio reported, the singer released her line, Ivy Park, at the beginning of 2020 in collaboration with Adidas after ending her partnership with the British fast-fashion brand Topshop. She announced the revamp in an interview with ELLE where she explained how the brand allowed her to be creative.
“I am excited for you to see the campaign for the first collection of this new partnership. It incorporates my personal style and expands that to include something for everyone. I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine. This new line is fun and lends itself to creativity, the ultimate power,” she said.
Released on January 17, according to VIBE, the first drop sold out immediately. The hip-hop entertainment outlet reported by the end of the day on the initial sale, the only items still available for purchase were Ivy Park socks which eventually sold out the next day. The collection featured a color story of burgundy, orange, and cream and included an assortment of hoodies, jackets, pants, tops, shoes, socks, and more.
To lead up to the release, Queen Bey revealed pieces through look-book shots on her Instagram account, promotional videos, and sending various merchandise boxes to singers, actors, influencers, and more. The hype around the big orange boxes resulted in Hollywood talent sharing fun, unboxing and try-on videos to their own social media accounts.
Earlier this year, Beyoncé released Black Is King, a film component to songs featured on The Lion King: The Gift. According to theGrio, the videos were shot in multiple locations including Belgium, South Africa, and parts of West Africa.
The singer has also used her platform to empower Black-owned businesses through the COVID-19 pandemic. theGrio reported together with the NAACP, she donated $1 million to Black-owned small businesses among other initiatives.
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