First pop star Beyoncé cut an ad on behalf of the Obama campaign; now her rap icon husband, Jay-Z, is getting in on the act.
In a new video subtitled “The Power of Our Voice,” the hip-hop legend speak on the importance of voting in this year’s increasingly contentious general election campaign.
“For so long, there was this voice that was silenced out there as far as exercising your right to vote. I think it was a voice that was silent because people had lost hope. They didn’t believe that their voice mattered or counted,” said Jay-Z.
Footage from Jay-Z’s Made in America festival featuring the president is used in the clip, in which the rap star appears uncharacteristically subdued and sincere.
“Now people are exercising their right, and you are starting to see the power of our vote. He made it mean something for the first time for a lot of people,” adds Jay-Z.