Music mogul Russell Simmons took to Twitter Thursday night and took on the National Rifle Association’s new “contributor,” Colion Noir, the self-described “urban gun enthusiast” and YouTube personality, who the gun industry lobby group hopes will bring more African-Americans into the fold.

It started with a tweet by Simmons of a blistering commentary he wrote for his website, GlobalGrind.com, which made it clear that Simmons, and in his view, most African-Americans, won’t be following Noir into the arms of the NRA.

Noir, soon responded:

And the debate was on.

Lots of Twitterzens jumped in, on both Simmons’ side and Noir’s. In the end, Simmons chose peace, not war (well, sort of …)

But apparently, he drew the wrath of some of Noir’s friends.

Follow us on Twitter at @theGrio.