Beyoncé launches new Ivy Park activewear line, shows off her fitness routine
Beyoncé has just launched her new line of activewear, called Ivy Park, and the clothing will be available online at Topshop, Nordstrom and Zalando.com.
Beyoncé has just launched her new line of activewear, called Ivy Park, and the clothing will be available online at Topshop, Nordstrom and Zalando.com.
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In a video introducing the new line, the singer explains why she loves to exercise. “I would wake up in the morning and my dad would come knocking at my door, and tell me it’s time to go running,” she says. “I remember wanting to stop, but I would push myself to keep going.”
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Then, images of Beyoncé doing various activities such as exercising, dancing or running around with Blue Ivy play as her voice is laid over the images: “There are things I’m still afraid of. When I have to conquer those things, I still go back to that park.”
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“Before I hit the stage, I go back to that park,” Beyoncé said. “When it was time for me to give birth, I went back to that park. The park became a state of mind. The park became my strength. The park is what made me who I am.”
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