Lyft riders can add donations to ‘Black Girls Code’ to their fare
As of Friday, you can round up your Lyft fare to the nearest dollar and donate the difference to Black Girls Code.
Lyft wrote on their website that they would be teaming up with the organization, which aims to get Black girls into the tech industry that so often shuts out diversity.
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“In honor of Black History Month, we are joining forces with Black Girls CODE to increase the number of women of color working in technology, and to provide African-American girls with the coding skills they need to thrive in the digital space. The US is expected to have 1.4 million computing jobs available by 2020, and it’s critical that women of color are given an equal opportunity to occupy these jobs. To get them there, Black Girls CODE hopes to train 1 million girls in computing skills by 2040,” Lyft said.
Lyft has done this before, for other organizations. Under the Round Up & Donate campaign, Lyft riders have been able to donate over $4 million to charities, according to USA Today.
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All riders have to do is go into their app and turn on the feature that lets them round up their fare, and the app takes care of the rest.
Lyft, Uber, and Black Girls Code
Although Lyft denies that the partnership is a dig at its competitor, Uber, it’s hard to ignore the fact that Black Girls Code turned down a charitable partnership with Uber.
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Back in August, Uber offered a $125,000 grant to the organization, and they said no, citing the company’s bad history with women and minorities.
“We were not happy with some of the things that were occurring in the organization around the treatment of women as well as the treatment of underrepresented minorities,” said Uber founder Kimberly Bryant. “We also wanted to make sure that we were supported in a way that we felt we deserved.”
