Black Panther is ruling Twitter and the movie isn’t even out yet.
With over five million tweets, the biggest, Blackest movie of the year is also now already the most tweeted-about movie of the year worldwide. In second place is Star Wars: The Last Jedi and in third is Maze Runner: The Death Cure. In the United States specifically, Fifty Shades Freed is also high up on the list of tweeted-about movies, according to Variety.
Twitter has been supportive of the film. If you type “#BlackPanther” on the social media platform, an emoji that looks like the Black Panther mask appears. Many users have been using the hashtag to offer up early reviews and to “ooh” and “aah” about the fashion and hair at the various red carpet premieres.
— Lupita Nyong’o (@Lupita_Nyongo) February 12, 2018
Black Panther is racking up records. On Fandango, the ticket-selling website, the movie is now the fastest-selling first-quarter film for pre-sales. It’s also on track to be the fastest-selling superhero movie in terms of pre-sales.
The movie also broke a record on the popular film review site Rotten Tomatoes. with the film debuting to a perfect 100 percent fresh score. That makes it the highest debut for a Marvel superhero film to date, according to the Daily Dot. With a 98 percent “want to watch” score as well, the movie is riding high.
The Rotten Tomatoes score is even better when you consider that an alt-right Facebook group launched a campaign to sabotage the film’s score. The people behind the group created hashtags like #DCOverMarvel and #BringDownDisney. The reviewing site promised to keep hate speech out of its platform and Facebook banned the group.
Then there’s the fact that this is the first Black-led movie for the expansive Marvel Cinematic Universe. This fact has not gone unnoticed. People all over the country are participating in the #BlackPantherChallenge—a philanthropic digital movement that involves celebrities, community leaders, and kind-hearted everyday folks raising money so that Black kids can see this movie en masse.
After all, it’s so important for young Black boys and girls to see themselves as heroes. Representation matters.
Black Panther hits theaters on Friday and we couldn’t be more excited about it.