Here’s why Zoe Saldana is launching media brand for people of color

Mar 1, 2018

Zoe Saldana is serious about helping people of color tell their stories.

The 39-year-old Guardians of The Galaxy star is launching her own media brand, BESE, in an effort to create more opportunities for people of color in the digital world.

“Because the mission of BESE is to reshape the cultural narrative by shining light on the untold story that reflects today’s America, that also meant creating opportunities for content creators in the tech and digital world that haven’t necessary been given the opportunity that they deserve,” Zoe Saldana told Us Weekly. “We hired a lot of Latino video content creators because we want to manifest our mission from the inside out.”

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According to the actress who is also a wife and mother to three-year-old twins and a one-year-old son, one of her shows will highlight the contributions people of color have made to society throughout history.

“It is important for us to reflect on all kinds of role models and trailblazers that we’ve had past and present. Because one thing that’s for certain, especially given this box office record breaking hit with Black Panther, is that we need heroes. We need role models that reflect who we are in order for us to cultivate inspiration.”

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Zoe Saldana explained that she was inspired to make the major move by other folks who have affected change in the industry.

“I’ve been impacted my whole life by trailblazers. Whether they were current at that time or still relevant today, or current today, not only are they using their talents to benefit their personal growth, but they’re giving back,” she said. “They’re giving back to their community. Whatever those communities may be…Either by sharing their insight, by sharing their knowledge, by shedding light on organizations and movements and people that we should all be knowing about and talking about, because they’re bringing change to their local communities. I’m impacted every day by these voices.”