Snapchat is being slammed by Rihanna, and others, for its tasteless ad that referred to her domestic violence incident with Chris Brown back in 2009.
The ad asked the question “would you rather slap Rihanna or punch Chris Brown?”
So, who signed off on an add mocking domestic violence?
Rihanna responded with distaste and disappointment stating, “Now SNAPCHAT I know you already know you ain’t my fav app out there! I’d love to call this ignorance, but I know you ain’t that dumb!”
Jokes aside, Rihanna then got serious about the dangerous message Snapchat’s ad was sending.
“This isn’t about my personal feelings, cause I don’t have much of them … but all the women, children, and men that have been victims of DV in the past and especially the ones who haven’t made it out yet … you let us down! Shame on you. Throw the whole app-oligy away.”
The ad appeared to mock the 2009 incident where Chris Brown assaulted the Rihanna in his car on the eve of the Grammys. He ultimately pleaded guilty to felony assault, served nearly five years of probation and attended one year of domestic violence counseling.
And apparently Rihanna wasn’t the only one disgusted by Snapchat’s ad.
According to The New York Post, Rihanna’s call out sent shares of the app’s stock down 5 percent, to $16.91 by Thursday afternoon—their lowest levels this month. They recovered slightly to close at $17.20, down 3.6 percent.
The offensive ad also provoked disgust on social media over the weekend, with some vowing to delete Snapchat from their phones.
The New York Post reported that even Chelsea Clinton weighed in on the social media mess, tweeting this week that it was “Just awful. Awful that anyone thinks this is funny. Awful that anyone thinks this is appropriate. Awful that any company would approve this.”
Snapchat’s parent, Snap Inc., responded Thursday by calling the ad “disgusting” and saying it “never should have appeared on our service.”
And even Chris Brown’s lawyer weighed in on the problematic ad, “They should change their name from Snapchat to Tone Deaf,” criminal defense attorney Mark Geragos told Us Weekly in an exclusive statement.