Popularized by a viral challenge started by The Shiggy Show, In My Feelings, a new song from Drake‘s recent album Scorpion, has reached No. 1 on the Billboard Hot 100 this week.
The song, which initially wasn’t even a single, topped the charts largely in part to the #InMyFeelings #DoTheShiggy challenge, a viral dance craze started by a social media influencer named Shiggy.
Due to the unexpected viral popularity of the track, the label stopped pushing “Don’t Matter to Me” featuring Michael Jackson. That song was originally supposed to be the rapper’s next offering.
Shiggy says that the viral video just captures how he “felt like dancing,” and the hashtag was birthed by his good friend New York Giants star wide receiver Odell Beckham Jr., who is also notorious for his dance moves on and off the field.
Once he took part in the challenge other big-name celebrities like Will Smith and Ciara started joining in on the fun as well. The trend’s hashtag was tweeted over 2.5 million times, and Drake himself took part.
Monday night, Shiggy got to meet Drake for the first time. The Toronto artist thanked Shiggy for his support. “Man got me a No. 1 record today. Oh my God!,” exclaimed Drake. Shiggy then joked and said that the 6 God owes him a check for the success.
A sentiment that many fans have echoed
Shiggy getting the credit he deserves. ? pic.twitter.com/Roax0vcNXS
— Cycle (@bycycle) July 17, 2018
All of Scorpion‘s 25 songs debuted on the Hot 100, and Drake even broke a Beatles record with seven simultaneous Top 10 songs (“Nice For What” and “God’s Plan” remain in this week’s Top 10). It’s the first album in history to hit 1 billion global streams in its first week.
Check out the moment when the Instagram influencer finally got to meet Drizzy Drake below.
“Shiggy ain’t help Drake get a number 1 song. It was gonna pop anyway” y’all can shut up now. He knows pic.twitter.com/w59qH4hKha
— 21 Piraguero△⃒⃘ (@TheSwagChamp) July 17, 2018
Drake and Shiggy like night in LA. pic.twitter.com/vVMs6u0iIr
— Word On Road (@WordOnRd) July 17, 2018