The dance inspired by rapper Drake’s hit song “In My Feelings” may be a bonafide viral sensation, but in Egypt, it could now be considered a crime.
The KiKi Challenge was created by a social media influencer named Shiggy, but when his friend, NFL player Odell Beckham Jr., decided to add a twist to the dance by hopping out of a moving car while the car was still moving, legions of fans have followed suit and recreated his antics.
Now the #InMyFeelingsChallenge and #DoTheShiggy have popped up as hashtags all over the world, and Egypt’s Interior Ministry has had to crack down on the dance due to increased safety concerns.
One video shows a man wearing a traditional robe known as a galabiya jumping from a donkey-drawn cart to start hoofing. Several other posts on social media from Egypt have shown local celebrities including actress Dina El-Sherbiny and football star Essam El-Hadary hopping out of cars and to join in on the fun as well.
There have been some epic iterations of the In My Feelings challenge from Saudi Arabia. Here’s my favorite: pic.twitter.com/bDSzG07sSj
— Vivian Nereim (@viviannereim) July 24, 2018
The Ministry says obstructing traffic could draw fines of up to 3,000 pounds ($167) and a year in prison. If the dance results in injury or death, the case could also be referred to prosecutors.
Egypt isn’t the only country choosing to crack down on the #InMyFeelingsChallenge. In Abu Dhabi, three social media influencers were arrested after they posted videos of themselves taking part in the challenge. Prosecutors say their arrest warrants were issued on the grounds that their dancing endangered the lives of others and offended public morals.
A bump up
Earlier this month, Shiggy got to meet Drake for the first time and the Toronto artist thanked the comedian for his support. “Man got me a No. 1 record today. Oh my God!,” exclaimed Drake. Shiggy then joked and said that the 6 God owes him a check for the success.
— Your Coffee ☕ (@Wacky_guy) July 27, 2018
attempting to do the keke challenge in Tunisia ??? pic.twitter.com/aIrIDWkBsp
— Nawel ?? (@YourFavTunisian) July 27, 2018