Obamas hire Priya Swaminathan to partner on Netflix production company

The industry veteran has a background in documentaries and social activism.


It looks like the Obamas are ready to get to work on their Netflix production company and they have already hired industry veteran, Priya Swaminathan to help them develop projects for the streaming service.

According to The Hollywood Reporter, Barack and Michelle Obama recruited the entertainment executive to work for the LA-based production company and she has a strong background in documentaries and social activism, making her the perfect pick.

Swaminathan has held prestigious titles in the past, including director of development at Annapurna Pictures. She is also a filmmaker and director who produced and co-directed Very Young Girls, a powerful documentary about teenage prostitutes in NYC.

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The Obamas secured the multi-year deal in May and together, the high-profile couple will create docu-series, documentary films, and features for Netflix.

It’s a joint venture the 44th president is looking forward to.

“One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life, and to help them share their experiences with a wider audience,” said President Obama.

“That’s why Michelle and I are so excited to partner with Netflix – we hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world.”

The former First Lady is also excited about partnering with her Presidential bae.

“Barack and I have always believed in the power of storytelling to inspire us, to make us think differently about the world around us, and to help us open our minds and hearts to others,” she said. “Netflix’s unparalleled service is a natural fit for the kinds of stories we want to share, and we look forward to starting this exciting new partnership.”

The Obamas might be happy with the deal, but Netflix knows it scored a serious catch with the influential couple.

“Barack and Michelle Obama are among the world’s most respected and highly-recognized public figures and are uniquely positioned to discover and highlight stories of people who make a difference in their communities and strive to change the world for the better,” said Netflix Chief Content Officer Ted Sarandos.

“We are incredibly proud they have chosen to make Netflix the home for their formidable storytelling abilities.”