REPORTS: Blac Chyna releasing $250 skin-lightening cream

Is Blac Chyna caught up in the skin-bleaching craze?

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Blac Chyna is raising eyebrows after reports surfaced that she’s gearing up to release her own line of skin-lightening cream.

According to TMZ, the former reality star turned aspiring rapper has partnered up with a company called Whitenicious by Dencia to launch Whitenicious X Blac Chyna Diamond Illuminating & Lightening Cream. The product reportedly retails for $250 and comes in a Swarovski crystal-covered bottle.

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Her reps told the outlet that Blac Chyna has been using the company’s products to battle “hyperpigmentation” for years.

After looking over some of Chyna’s social media snapshots, her skin has been looking a lot lighter lately. While “hyperpigmentation” is a real thing that plenty of Black folks battle, we’re pretty sure there are other alternatives to help even out one’s tone.

A few years back, fans slammed Azealia Banks for using similar products.

Colorism continues to be an issue plaguing our communities and it’s always sad to think that beautiful Black women aren’t happy about their God-given beauty.

‘Love & Hip Hop Atlanta’ star Spice debuts SHOCKING photo with lighter skin

Love & Hip Hop Atlanta star, Spice, recently shocked fans when she showed off a dramatically lighter skin tone while promoting her mixtape.

Spice (Grace Latoya Hamilton) shared the image with her 1.5 million Instagram followers on Monday along with the caption: “Nothing wrong with a fresh start. CLICK THE LINK IN MY BIO and pre order my mix tape it’s ready for pre order today on all platforms. Pre order yours and tag me #Captured so i can post your support?”

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Skin-lightening creams and skin-bleaching products have been slammed by  several experts who say the ingredients in those kinds of products can cause long-term damage.