FOREVER 21 slammed for using blonde-haired, blue-eyed model in ‘Black Panther’ campaign
The retailer has issued an apology.
[griojw id=”vRtFePeC” playerid=”GqX43ZoG”]
FOREVER 21 just added itself to the list of companies in desperate need of melanin in their marketing department. The retailer caught tons of backlash for featuring a blonde-haired, blue-eyed white boy as the face of their Black Panther clothing campaign on Tuesday.
The ad that has been pulled by FOREVER 21 featured a white man with blonde hair and blue eyes modeling the Wakanda Forever Fair Isle Sweater that has a Black Panther mask pictured above the “Wakanda Forever” slogan on the front.
H&M posts Black child in racist monkey hoodie, barely apologizes
FOREVER 21 clearly didn’t see anything wrong with their decision when they tweeted an advertisement featuring the images on Tuesday, prompting an almost-instant clapback.
You had one job @Forever21 pic.twitter.com/0A3WWbB8m1
— Jerrick White (@BostonJerry) December 18, 2018
Forever 21 knows exactly what they're doing with that ghost in the shell man in the african kitty sweater and here ya'll go given them the attention they want
— one of your lil friends ✨💋 (@jilleeann_) December 18, 2018
https://twitter.com/rhythmgoddesss/status/1075095687937744896?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1075095687937744896&ref_url=https%3A%2F%2Fwww.essence.com%2Fnews%2Fforever-21-wakanda-white-man-sweater%2F
looks like a Ken doll with a soundcloud account
— Eric Bailey (@EricVBailey) December 18, 2018
According to TMZ, a rep for Forever 21 issued an apology. “Forever 21 takes feedback on our products and marketing extremely seriously. We celebrate all superheroes with many different models of various ethnicities and apologize if the photo in question was offensive in any way.”
After H&M monkey hoodie debacle, the company hires Black marketing team
Now, the website features the sweater alone.
‘Black Panther’ fans freak over Shuri’s fate after ‘Avengers: End Game’ trailer drops
The sweater retails for $34.90 and isn’t a terrible idea for a holiday gift, but we’re guessing that it would be viewed as more of a gag gift now that the controversy has erupted.
We’re not saying white folks can’t rock with Wakanda, BUT perhaps the actual campaign could probably use some color…IJS.
Thoughts?
More About:News Style Video Film Entertainment
You Might Like
