Troy Carter
Troy Carter speaks onstage during Russell Simmons' Rush Philanthropic Arts (Photo by Randy Shropshire/Getty Images for The Rush Philanthropic Art Foundation)

Former Spotify Global Head of Creator Services, Troy Carter is combining his tech and music experience to develop Q&A, a new music and tech company with former partner, J. Erving.

According to a press release, Q&A will be combined with Erving’s new company, Human Re Sources which will develop based on the concept of the artist being seen as an entrepreneur. This direction “will help drive a collaborative talent-driven approach to distribution, management, label services and data analytics” which will set the platform to inspire artists through such assets like “technology, tools and services.”

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Philly artist, Pink Sweat$ will be the first release for the merged companies.

Carter has already worked with popular artists in his career. He worked with Lady Gaga while at Spotify. At Human Re Sources he worked with Brent Faiyaz, YBN Nahmir, YBN Cordae, along with others who helped reached over 1 billion streams in less than a year.   

“My time spent at Spotify allowed me the opportunity to see gaps that still exists between the music business and technology,” said Carter in a statement. “Modern artists have to be more entrepreneurial than ever before. They’re looking for a lot more than music distribution, they want experienced teams that can help build long-lasting careers. We designed the company to allow artists of any size to have a shot at success. Whether you choose to stay independent or continue on to major label, our goal is to help creators through the process with a high level of service and intuitive software.”

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Both Philadelphia natives, Carter and Erving already have history working together since 2000, when the two co-founded Erving Wonder Management.

“Troy is one of the smartest and forward-thinking people I know. This industry is ever-changing and creators are more proactive today than I’ve ever seen,” said Erving in a statement. “Troy and I have always taken an artist-forward approach to the music business and we believe that artists and their needs should always be put first.”

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Suzy Ryoo will also work on the new collaboration serving as co-founder,  president and chief strategy officer. Tim Luckow will be a part of the new venture serving as the company’s chief operating officer.