Master P has always promoted independence. The legendary rapper built his No Limit Records empire by selling albums from his trunk. He later diversified his empire by stepping into dozens of other business ventures, including investing in and becoming a partner of the 1990’s popular chip brand Rap Snacks.
Last year, Master P, born Percy Miller, announced the creation of his own ramen noodles, Icon Ramen Noodles under the Rap Snacks brand. In the announcement, Miller called himself Chef-Boy-Ar-P, and offered business advice.
“I grew up on noodles now I created my own brand. Start small and build. Get you some product if you want to be successful.”
In a new video on Twitter, Master P and his son, Romeo Miller say that Icon Ramen Noodles will put money “back into the community.”
“I want to ask ya’ll one thing: who owns Ramen Noodle? Do ya’ll know? Probably don’t,” Master P said, juxtaposing Icon Ramen Noodles to a more well-known, popular brand that isn’t Black-owned.
“This guy come over to this country and made a trillion-dollar business.”
Master P asks, what has Ramen done for the black community??? 🤔💯 pic.twitter.com/fRjx1AdpSq
— MoorInfo (@MoorInformation) May 5, 2020
The product launch has earned the legendary rapper well-deserved praise. The Hip Hop Guru said, “Master P’s marketing movement, entrepreneurship, and success will be studied for years.”
Salute Master P.
– No Limit Records.
– No Limit Entertainment.
– Clothing/Sneaker Line.
– Cable network.
– Rap Snacks.
– Real Estate.
– Played in the NBA.
– Noodle business.
Master P’s marketing movement, entrepreneurship, and success will be studied for years. 💯 pic.twitter.com/CPAFrWkxnk
— TheHipHopGuru (@thhgurutv) May 5, 2020
Twitter users even called for a documentary about Master P’s business acumen.
A documentary on Master P life would be dope, nigga is a genius 🙌🏾
— Cleef 🇭🇹 (@LawrentzN) May 5, 2020
Icon Ramen Noodles will also pair flavors with hip-hop icons. Last month, Bay Area legend E-40 posted on Instagram that his flavor would be Beef Prime Rib, while Boosie will be Louisiana Hot and Spicy Chicken. Miller himself will be featured on the Creamy Chicken Gumbo flavor.
The flavors of the noodles are inspired by Miller’s New Orleans roots. Flavors will include Creamy Chicken Gumbo, Hot N Spicy Cajun Shrimp, Spicy Picante Chicken, and Sirloin Steak Beefy. According to the Instagram post, the noodles can be cooked in the microwave or on the stove.
Like Rap Snacks, Icon Ramen Noodles will be available in stores around the country, including Walmart.
Miller co-owns Rap Snacks with business partner James Lindsay. In an interview with Black Enterprise last month, Lindsay said that his goal is “for Rap Snacks is to make it one of the biggest brands in the world.”