Rihanna will deliver Fenty Beauty to Ulta stores in March
The megastar mega-successful beauty brand will now be on the shelves of one of the largest beauty retailers in the United States.
With her first child on the way—and hopefully, a line of Savage x Fenty onesies soon to follow—Rihanna‘s Navy has all but given up on receiving R9. But Rihanna does have another big delivery in store for her fans: Just days after celebrating her wildly successful suite of beauty brands in Los Angeles on February 11, news dropped that Fenty Beauty will be joining Ulta’s online and in-store offerings in March.
Our expectant bad gal helped make the announcement herself, posing with an Ulta shopping bag in front of the store’s windows in a Thursday post to Fenty Beauty’s Instagram feed. “She in her @UltaBeauty bag, but we in hers too! ???️ LITERALLY!!!” read the post’s caption, which advised followers to mark their calendars for March 6.
Notably, this latest development comes after five years of Fenty Beauty’s exclusive availability on either its own website or via Sephora’s in-store and online platforms (including JCPenney). At Ulta, Rihanna’s industry-shifting brand will sit alongside other celebrity beauty offerings like Alicia Keys‘ Soulcare and Pattern Beauty by Tracee Ellis Ross—who coincidentally also celebrates her first year as Ulta’s Diversity and Inclusion Advisor this month. The inclusion of Fenty in Ulta’s assortment also furthers its June 2021 commitment to the Fifteen Percent Pledge, in which the retailer promised to allocate a minimum of 15 percent of its shelf space and vendor contracts to Black-owned brands.
Most importantly, it furthers Rihanna’s vision for her growing portfolio of brands, as reported by Elle magazine:
“I created Fenty Beauty with a global vision in mind, and that vision transcends everything from our shade ranges and products to where and how people can shop the brand. I want everyone to truly be included and Ulta Beauty’s amazing community shares the same passion for beauty that I do,” Rihanna said in a press release about the news.
Credit: Elle
Again, fans of Fenty Beauty can find many of their faves online and in Ulta stores on March 6.
Maiysha Kai is Lifestyle Editor of theGrio, covering all things Black and beautiful. Her work is informed by two decades’ experience in fashion and entertainment, a love of great books and aesthetics, and the indomitable brilliance of Black culture. She is also a Grammy-nominated singer-songwriter and editor of the YA anthology Body (Words of Change series).
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