Ludacris, Foxx target black youth in social media push on HIV
Actor Jamie Foxx and recording artist Chris "Ludacris" Bridges today join the ranks of celebrities who have lent their popularity to push HIV prevention as part of a social media effort targeting young African Americans...
From USA Today:
Actor Jamie Foxx and recording artist Chris “Ludacris” Bridges today join the ranks of celebrities who have lent their popularity to push HIV prevention as part of a social media effort targeting young African Americans.
The “i know” campaign is sponsored by the Centers for Disease Control and Prevention, which aims to draw thousands of young people into a conversation about HIV using Facebook, Twitter, text messages and a website (actagainstaids.org). It launches today with an event at Clark Atlanta University that will be webcast to students nationwide.
If it works as the CDC hopes, young African Americans will no longer be passive consumers of HIV-prevention messages. Instead, they’ll become vocal advocates armed with information that will help them protect themselves and one another from HIV, says Kevin Fenton, director of the CDC’s national center of HIV/AIDS prevention. “We’re trying to create a movement,” Fenton says.
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